TORONTO, ON – Amidst the bustling gift-giving season, finding the perfect ideas for the bazillion recipients on your list can require seemingly supernatural powers – especially when much of it ends up being done at the last minute. But fear not! Delectable’s Holiday 2016 Collection is bringing the supernatural on your behalf, making the holiday sharesies altogether adorable, easy-as-plum-pudding, and oh-so-naturally-delicious.
Cake Beauty, Canada’s most iconic independent beauty brand, is excited to introduce its ultimate gifting superstars, made naturally in Canada for every girl on your list. Launching October 1, 2016, the Delectable Holiday 2016 Collection promises to make your experience effortless – and your giftees forever grateful.
“This year is all about the immediate holiday gratification,” says Delectable creator and Cake Beauty founder, Heather Reier. “I designed the Delectable Holiday 2016 Collection to give people something natural that could be gifted as soon as you exit the checkout, while still having that totally fun and personal feel.”
So what are we talking about here?
Delectable Mint to Be Gift Set
Limited Edition Flavour Hand Cream with Bonus Notepad ($12.00)
It’s time to get the treat tray out with a fresh spin on our Delectable Ultra Nourishing Hand Cream. The limited edition Delectable Mint to Be gift set features our must-have holiday flavour: Sweet Mint, a mouth-watering scent that will leave you smelling like your favourite festive thin mints. Created with an exquisite blend of shea butter, coconut oil, and aloe vera, this natural stocking stuffer promises to nourish and protect dry, cracked hands in the cold winter months. Sweeter still? Mint to Be comes with a bonus Delectable notepad – a perfect pairing (and a perfect price point) for those last minute teacher, colleague, hairdresser… and dare we say, even self-gifts?
Supernatural, High-performing Ingredients:
YES: Shea butter, coconut oil, aloe vera
NO: Parabens, phthalates, GMOs, mineral oil, petrolatum, gluten, triclosan
Delectable Dream Cream Gift Set
Hand Cream 6-Pack Kit with 2 Limited Edition Flavours ($18.00)
Looking for a delicious twist on our best-selling Delectable Ultra Nourishing Hand Cream Kit? The limited edition Delectable Dream Cream gift set includes our four yummy signature scents – Coconut & Cream, Vanilla & Cream, Strawberry & Cream, and Lemon & Cream – with the addition of two freshly baked flavours, just for the season: Sweet Mint and Sugar Plum. Our cult-favourite hand creams are enriched with shea butter and aloe vera to smooth and nourish the driest of hands even in the coldest climates. Each flavour in the set comes in a convenient 2 ounce size, perfect for stashing in your purse, car, bathroom counter, yoga bag, locker, desk drawer… everywhere your hands go! This is the ideal stocking-stuffer for the busy girl in your life, whose hands are always up to something – your sisters, moms, and girlfriends will be fans!
Supernatural, High-performing Ingredients:
YES: Shea butter, coconut oil, aloe vera
NO: Parabens, phthalates, GMOs, mineral oil, petrolatum, gluten, triclosan
Delectable Such Sweetness
Bodycare Gift Set with Limited Edition Flavour ($19.99)
The Delectable Such Sweetness Bodycare Gift Set showcases our bath and body classics with the addition of a limited edition holiday flavour, Sweet Mint. Blended with high-quality, natural ingredients such as shea butter, coconut oil and aloe vera, these delicious goodies are a safe choice for any skin type. The adventurous girl on your list who loves to mix and match is going to be crazy about this head-to-toe sampler – gift the whole package to that someone special, and don’t forget to pick up one for yourself!
Includes:
Supernatural, High-performing Ingredients:
YES: Shea butter, coconut oil, aloe vera
NO: Parabens, phthalates, GMOs, mineral oil, petrolatum, gluten, triclosan
Be every giftee’s natural fave this holiday season with three super-fun, supernatural gift sets that will check off every lovely on your list - from the girl-on-the-go to the naturalista, and everything in between!
WHERE TO BUY
Cake Beauty’s Delectable Holiday 2016 Collection launches on October 1, 2016, at Shoppers Drug Mart and Loblaws locations nationwide. They will also be available to purchase at cakebeauty.com, well.ca, and kohls.com.
ABOUT CAKE BEAUTY
Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Delectable and Cake brands at national and boutique retailers and e-tailers throughout North America.
FOLLOW US ON SOCIAL
#wearecakegirls
Instagram
Twitter
Facebook
PRODUCT IMAGES
(Click for high resolution.)
PRESS CONTACT
Elissa Matsushita
Marketing & PR Coordinator
Cake Beauty Inc.
elissa@cakebeauty.com
416.201.0486x105
Download a PDF copy of the Delectable Holiday 2016 Collection press release, and don't hesitate to reach out with any questions or requests!
]]>TORONTO, ON – In the age of the multi-step product regime, complexity has taken over our morning routine. With no less than twenty products cluttering our bathroom counter, getting out of the house with a select few to-go essentials jammed into our cosmetic bag is verging on impossible. Enter the multi-purpose formula – your new best friend.
Cake Beauty, Canada’s most iconic independent beauty brand, is proud to introduce a new crush-worthy Canadian-made beauty balm, destined to be a cult favourite among busy girls from beauty junkies to moms-on-the-go.
Launching May 2, 2016, the Delectable Everything Balm ($16) is a sheer multi-purpose beauty balm, designed to naturally hydrate, smooth and condition everything – from lips to fingertips. Its easy-dispensing pump enables users to get as much or as little as they like – depending on the area they’re treating – with superior precision to a regular tube. No more sticking your finger into a hard, sticky pot of product, tracking in dirt and germs – simply apply the desired volume of product directly to the area, or pump onto the finger first for easy, accurate blending!
“The Delectable Everything Balm is designed to scale down our girl’s beauty routine,” says Delectable creator and Cake Beauty founder, Heather Reier. “It offers the ease of a product that can – and will – do almost anything!”
High-performing natural castor oil acts as the Delectable Everything Balm’s key ingredient. Used for thousands of years as a hair and skin treatment because of its deep penetration capabilities, it is known to stimulate the production of collagen and elastin, encourage hair, brow, and lash strength and growth, and soothe skin from head to toe. This super-ingredient is supplemented with well-known humectants such as shea butter, coconut oil, cocoa butter and sunflower seed oil. Every Delectable by Cake Beauty product is certified cruelty-free and vegan.
With 21+ innovative uses, the super-nourishing Delectable Everything Balm is a naturally luxe, highly addictive, easy-to-apply, timesaving, get-creative-with-it, must-have miracle worker.
SUPER-NATURAL, HIGH-PERFORMING INGREDIENTS
yes: castor oil, shea butter, coconut oil, cocoa butter and sunflower seed oil
no: parabens, salt, sodium lauryl sulfate, phthalates, GMOs, mineral oil, gluten & triclosan
WHERE TO BUY
Cake Beauty’s Delectable Everything Balm launches on May 7 at Shoppers Drug Mart stores across Canada for $16 (20ml). It will also be available at cakebeauty.com, well.ca, beautyboutique.ca, and kohls.com.
21+ USES
The Delectable Everything Balm...
softens skin
tames brows
plumps pouts
conditions cuticles
pops cheekbones
brightens dark circles
seals split ends
glosses lips
nourishes dryness
softens heels
polishes puckers
shields skin
rejuvenates knees
smooths frizz
reduces itchiness
refreshes hands
unchaps lips
soothes sunburns
nurses cracks
restores elbows
eases bug bites
and more
and more
and more!
ABOUT CAKE BEAUTY
Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Delectable and Cake brands at national and boutique retailers and e-tailers throughout North America.
FOLLOW US ON SOCIAL
#ITSEVERYTHING
Instagram
Twitter
Facebook
PRODUCT IMAGES
PRESS CONTACT
Maggie Fogg
Senior Marketing Communications Manager
Cake Beauty Inc.
maggie@cakebeauty.com
416.201.0486x105
Download a PDF copy of the Delectable Everything Balm press release, and don't hesitate to reach out with any questions or requests!
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