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| Cake at Sephora - at Long Last! |
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Toronto -
March 28, 2006
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“Cake Beauty has a fabulous following across Canada and being invited to be part of all of the Sephora stores in Canada is a very sweet union that makes perfect sense” says Heather Reier, founder and president of Cake Beauty.
Sephora, the visionary beauty retailer is on the radar and lips of every person in the beauty world. After a hugely successful entrance in the US market Sephora broadened its North American reach to Canada. This created huge buzz and excitement with the launch of 2 stores in Toronto: Eaton’s Center and Yorkdale. The momentum continues with the April 27th opening in Square One, Mississauga.
Cake Beauty has a similar history of buzz and excitement across Canada and now, the world. The indulgent beauty brand is distributed across Canada, the US, Hong Kong, Australia, the UK and similar to Sephora, Cake Beauty’s growth pattern shows absolutely no signs of slowing.
“Cake Beauty has a fabulous following across Canada and being invited to be part of all of the Sephora stores in Canada is a very sweet union that makes perfect sense” says Heather Reier, founder and president of Cake Beauty. “Sephora’s completely open cell environment is and one that encourages customers to try before they buy. This is such a bonus for Cake because our collection is one that customers love to experience, to touch, feel, and smell. After that, they are hooked!”.
Cake Beauty will make its debut at Sephora Eaton’s Center and Yorkdale on April 10th.
On April 27th Cake Beauty will launch in the grand opening of Sephora, Square One. We are sure that we’ll be the fairest of them all at this grand opening!
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For more information about Cake Beauty please contact Allison Daisley at 416.201.0486 x226, allison@cakebeauty.com
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