March 2010                                                                   Phone: 917.680.5824

CAKE BEAUTY LAUNCHES ON SEPHORA.COM

2010 is turning out to be a sweet new year for Cake Beauty.  It should come as no surprise the Canadian based beauty sweetheart, originally cooked up in owner/founder Heather Reier’s kitchen, is now available on Sephora.com, the single largest online resource of beauty products in the U.S. 

The indie brand has a tremendous track record across Sephora Canada’s doors.  “Cake Beauty continues to be one of our best performing brands.  Cake is unique in that it takes indulgent beauty from complicated and expensive to affordable, sensorial and fun” – Adele Serravalle, Director, Merchandising and Marketing, SEPHORA CANADA.

The multi-purpose product offerings are infused with natural, raw ingredients, the cornerstone of Cake’s success.  “My mandate for Cake has always remained the same…results driven, tremendously efficacious products that mix a dash of sass with a generous helping of 90% to 95% high quality, natural ingredients. Cake has always been committed to naturally sweet ingredients that offer BIG results.” – Heather Reier, Owner/Founder, Cake Beauty.

Sephora.com is the perfect stage that will allow the Cake Beauty mantra ‘approved by beauty junkies’ to shine. “We are pleased to offer Cake Beauty to clients across the U.S. via Sephora.com.  The brand has long been requested by our U.S. clients and we are confident this unique introduction will be as popular here as it is in Canada.” – Terri Lee, Skincare Merchant, Sephora.com.

With a cult celebrity following and award winning lineup including: Satin Sugar Refreshing Hair & Body Powder and Milk Made Velveteen Hand Crème, the delectable brand is poised for sweet success.  

For more about Cake Beauty please contact: Leeann@Lasilverpr.com or call 917.680.5824.