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Meet the Delectable Everything Balm

Cosmetic bag becoming unmanageable? This naturally-derived, made-in-Canada beauty balm serves 21+ uses in a single tube!

TORONTO, ON – In the age of the multi-step product regime, complexity has taken over our morning routine. With no less than twenty products cluttering our bathroom counter, getting out of the house with a select few to-go essentials jammed into our cosmetic bag is verging on impossible. Enter the multi-purpose formula – your new best friend. 

Cake Beauty, Canada’s most iconic independent beauty brand, is proud to introduce a new crush-worthy Canadian-made beauty balm, destined to be a cult favourite among busy girls from beauty junkies to moms-on-the-go.

Launching May 2, 2016, the Delectable Everything Balm ($16) is a sheer multi-purpose beauty balm, designed to naturally hydrate, smooth and condition everything – from lips to fingertips. Its easy-dispensing pump enables users to get as much or as little as they like – depending on the area they’re treating – with superior precision to a regular tube. No more sticking your finger into a hard, sticky pot of product, tracking in dirt and germs – simply apply the desired volume of product directly to the area, or pump onto the finger first for easy, accurate blending!

“The Delectable Everything Balm is designed to scale down our girl’s beauty routine,” says Delectable creator and Cake Beauty founder, Heather Reier. “It offers the ease of a product that can – and will – do almost anything!”

High-performing natural castor oil acts as the Delectable Everything Balm’s key ingredient. Used for thousands of years as a hair and skin treatment because of its deep penetration capabilities, it is known to stimulate the production of collagen and elastin, encourage hair, brow, and lash strength and growth, and soothe skin from head to toe. This super-ingredient is supplemented with well-known humectants such as shea butter, coconut oil, cocoa butter and sunflower seed oil. Every Delectable by Cake Beauty product is certified cruelty-free and vegan.

With 21+ innovative uses, the super-nourishing Delectable Everything Balm is a naturally luxe, highly addictive, easy-to-apply, timesaving, get-creative-with-it, must-have miracle worker.

SUPER-NATURAL, HIGH-PERFORMING INGREDIENTS
yes: castor oil, shea butter, coconut oil, cocoa butter and sunflower seed oil
no: parabens, salt, sodium lauryl sulfate, phthalates, GMOs, mineral oil, gluten & triclosan

WHERE TO BUY
Cake Beauty’s Delectable Everything Balm launches on May 7 at Shoppers Drug Mart stores across Canada for $16 (20ml). It will also be available at cakebeauty.com, well.ca, beautyboutique.ca, and kohls.com.

21+ USES
The Delectable Everything Balm...
softens skin
tames brows
plumps pouts
conditions cuticles
pops cheekbones
brightens dark circles
seals split ends
glosses lips
nourishes dryness
softens heels
polishes puckers
shields skin
rejuvenates knees
smooths frizz
reduces itchiness
refreshes hands
unchaps lips
soothes sunburns
nurses cracks
restores elbows
eases bug bites
and more
and more
and more!

ABOUT CAKE BEAUTY
Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Delectable and Cake brands at national and boutique retailers and e-tailers throughout North America.

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PRODUCT IMAGES

 Delectable Everything Balm - Scatter Shot Delectable Everything Balm - with and without cap
Delectable Everything Balm - Hero Delectable Everything Balm-hero shot.
Delectable Everything Balm - Front of Packaging Delectable Everything Balm Box.
Delectable Everything Balm - No Cap & With Shadow Delectable Everything Balm - shadow.
Delectable Everything Balm is Certified Cruelty-Free and Vegan by PETA All Delectable by Cake Beauty products are certified Cruelty-Free & Vegan by PETA.
Delectable Everything Balm is Made in Canada Cake Beauty proudly makes all of its products in Canada
Delectable Everything Balm has 21+ uses The Delectable Everything Balm has 21+ uses.

 

PRESS CONTACT
Maggie Fogg
Senior Marketing Communications Manager
Cake Beauty Inc.
maggie@cakebeauty.com
416.201.0486x105

Download a PDF copy of the Delectable Everything Balm press release, and don't hesitate to reach out with any questions or requests!