Cake Beauty is Canada’s most iconic independent beauty brand, delivering naturally luxe confections in haircare, skincare, bath and body by Cake and Delectable since 2003. 

Heather Reier, Founder + CEO of Cake BeautyI'm Heather Reier, the founder and CEO of Cake Beauty.

Cake was founded in 2003 in my very own kitchen. My vision was to create a natural collection of products unlike anything on the market; a rare marriage of great sassy style, thoughtful innovation, and supreme quality.

Cake girls are crazy about unique texture, to-die-for scents, and multi-purpose beauty offerings. And we want natural indulgence to be fun!

My team and I are proud to deliver cruelty-free, Canadian-made, natural ingredient-driven products to our customers, and will always be committed to developing innovative, multi-purpose offerings for you to try and love. We are paraben-free, phthalate-free, and gluten-free.

We are proud to create and share our Cake and Delectable products at over 2500 retail locations and e-tail destinations around the world.

So enjoy our confections: straight from my kitchen to you!